How To Build A Fanbase In Music

Without a doubt, the most common query we receive from independent musicians is ‘how do I build a fanbase?‘   In short, building a fanbase in music requires you to do the following three things: Stand out from the crowd Market yourself Adopt & employ a strong work ethic   Keep reading for a full…

How To Promote Music Online Effectively

Whilst effectively promoting music online certainly isn’t a complicated process, it also isn’t a quick or easy one. I firmly believe that successful online music marketing comes down to the following traits: A good understanding of your audience and what they want A strong work ethic Patience & perseverance   This guide focuses on gaining…

guitarist performing on stage

What Do Bands Do Before A Show?

As a non-musician, you might be wondering what bands do before a show. Whilst you might not know it, there are actually a range of different activities that band members participate in prior to a performance.    So, what do bands do before playing a show? Before playing a show, bands will load their gear into the venue…

guitarist performing on stage

Why Do Guitarists Change Guitars On Stage?

If you’ve recently attended a concert, you might be wondering why the guitarists kept changing guitars during the set. Whilst you might not know it, there are actually a whole host of reasons why guitarists do this.    So, why do guitarists change guitars on stage? Guitarists will commonly change guitars in order to use a different tuning,…